Cannes Lions

CLOTHING

BARTLE BOGLE HEGARTY, New York / LEVI STRAUSS / 2006

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A young guy takes a new pair of Levi's into his workshop and begins carefully distressing them. He then gives these "art-directed" jeans to his girl who is genuinely touched by the gesture. Finally he gets on a bus and pulls off his sweats revealing an identical jean: his original pair.

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