Cannes Lions

INDUSTRIAL STRANGE UNDERWEAR

TBWA\ITALIA, Milan / INDUSTRIAL STRANGE CLUBWEAR / 2012

Overview

Entries

Credits

Overview

Description

Industrial Strange is a clothes brand that speaks to a specific audience: clubbers. The brand has a transgressive and not politically correct advertising background. The brief was to launch the brand's new underwear collection for men. The radio commercials play on the fact that some kind of thoughts can create a physical discomfort in a man, but not in Industrial Strange underwear as it’s stretch underwear, so these thoughts will not cause any discomfort.

Similar Campaigns

6 items

Out There

CAA MARKETING, Los angeles

Out There

2018, CANADA GOOSE

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