Cannes Lions
ANOMALY, New York / DIESEL / 2010
Awards:
Overview
Entries
Credits
Execution
In January 2010 Diesel introduced the world to Stupid. We did so by comparing Stupid to smart. By juxtaposing Stupid to smart we defined clearly the enemy of Stupid, which is control, fear, conformity et cetera. We did so in a lighthearted way. A fun way.
Outcome
Diesel gained over 10 million media impressions from this piece alone – and this is only the beginning.
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