The new TV and Cinema Spot for the winter collection 2005/2006 interpreted the company's claim in a totally new way: A bunch of hip and dandy-like fashion trendsetters arrive at an obscure test area. Some scientists make strange preparations, everyone is amused and full of expectations and looking forward to an exciting event. But then the test begins. First there is a small misfire and everyone is disappointed. But then suddenly the whole experiment gets out of control: an apocalyptic bing bang of the new silver bullet blows away the whole crowd. Only the moral remains: "Dress for the moment".