Cannes Lions

CLOTHING STORE

MULLEN, Winston Salem / MEN'S WEARHOUSE / 2011

Overview

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Credits

Overview

Description

We wanted to reposition Men’s Wearhouse from a discount suit store to an experience designed for men. Our idea was to recognize there are places men feel like they belong. Places that exude all things men. We’re drawn to these scenes. They’re classic. Memorable. Many of them have been captured on film, on TV, or in great sports moments. Which can get a little confusing because Men’s Wearhouse was designed for men, too. So much so, that some men can’t help but walk into these other places and ask “Is this Men’s Wearhouse?"

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