Our idea was to collaborate with top YouTube influencer Brent Rivera and film his ultimate promposal. Then, we developed a Snapchat geofilter and in-story Snap ads that helped our target find their prom date. We did this by geofencing every high school in the U.S. and Canada on Snapchat. The entire campaign launched on March 11, which is now known exclusively as National Promposal Day.

We decided that the best way to get teens talking about Men's Wearhouse was to use promposal as a way into their culture. So we launched the campaign on YouTube and Snapchat and enlisted a Gen Z influencer (Brent Rivera) who could bring more authenticity and impact to the story. Finally, we used Snapchat's bulk targeting to geo-fence a special filter about prom in every high school in the United States and Canada on the same day.

We helped Brent produce the ultimate promposal, complete with a helicopter. We also developed a promposal filter which enabled teens to ask each other to prom with the correct teen vernacular of “Prom?” The campaign went live on March 11th and extended through the prom season.

Our ultimate promposal content reached 23 million people across social media. Brent's promposal video received over 15 million YouTube views. On Snapchat, the geo-filter was viewed 18 million times, and was used by consumers over 1 million times to send snaps to friends. With 166,000 clickthroughs to the Men’s Wearhouse website, this conversion was one of the highest on Snapchat for a geofilter to date. The brand was so pleased with the response that we were asked to create a follow-up Promposal story with new influencers for 2017.