Cannes Lions
BERNSTEIN REIN, Kansas City / MCDONALD'S / 2016
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Finally, a dark cloud gets his silver lining for a change. In this story McCafé beverage brings a smile to a stormy friend, reminding viewers that we all have the ability to change the outlook of those around us. On those days not filled with bright sunshine and puffy white clouds, all it takes is a little thing like a McCafé to turn your day around. This makes “I’m lovin’ it” about more than a product – it’s about the moments that bring us all together.
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