This is the first time an additional colour to purple is featured on mass-produced packaging, creating a surprising and eye catching visual effect. The challenge was to integrate the graphics of the designer and the use of the UV ink technique; In normal light, the bottle maintains a superior appearance with multi-faceted silver tones and a distinctive design.

Heineken introduced its stunning new aluminum ‘Club Bottle’ at the prestigious Milan design fair, in April 2013. Designed for night-time occasions in high-end clubs and bars, the bottle features a design world first, containing 2 UV colours that ‘Unveil the Magic of the Night’ when exposed to black light. The premium origami look and feel related to the nightclub concept resulting from the Heineken Open design Explorations initiative earlier this year and integrates with Heineken’s exciting new serving ritual featuring origami inspired bottle trays, openers and waitress apparel to truly make an impact in bar.

Receiving a fantastic reception by 11,000 design lovers at the Milan design fair, the bottle will now be rolled out to over 45 countries in 2013 and 2014, producing more than 30 million bottles.

Furthermore, the bottle’s creative will be the inspiration for future design competitions to re-brand outlets, and the origami form factor will be translated to interiors and product. The first example can already be experienced at the renowned 1-Altitude bar in Singapore.

Heineken's presence in the premium category continues to build brand equity and confirms the progressive character of the brand.