Spikes Asia

The Uncaged

MARCEL SYDNEY, Walsh Bay / HEINEKEN / 2018

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Description

Our story begins with a collective of young people intruding on society. It depicts real people from the streets, as menaces, thieves, intruders, in an attempt to mislead the audience. We see the public’s negative reaction to their appearances. The tension builds as each member of our collective reaches a pinnacle moment in their journey. But rather than go down and follow the avenue the viewer expects, we reveal the talents, passions and ideas of our collective we call ‘The Uncaged’. We hero Mei Segev, a violinist who brings hope to disaster zones; All-In, a dance crew that helps youths get out of gangs and into dance; and Hua Tunan, the artist who paints tigers to help save wild tigers. The film ends with our collective of real artists, dancers, musicians, tech entrepreneurs, chefs, staring down the camera. You don’t know them yet. But you will.

Similar Campaigns

12 items

3 Cannes Lions Awards
Heinekicks

BBH SINGAPORE, Singapore

Heinekicks

2023, HEINEKEN

(opens in a new tab)