Cannes Lions
THESE DAYS, Antwerp / NOKIA / 2005
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Objectives: end-of-year campaign by Club Nokia (send video Christmas cards and download/use mobile features). A fun experience for Club Nokia members, while raising awareness of the programme in the Benelux for non-members.
The story: Rocky the Reindeer is laid off by Santa beacuse he pinched the ass of Mrs Santa. Now he's set up on his own and he wants you to use his services to send your Christmas wishes. You can watch and send Video Cards and Moo cards (moo cards are SMS's) you type in your wish and your friend receives it translated by Rocky in moo's). Then your friend can come back to the site to read the original message.
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