Chinese New Year is the time when every brand goes on TV, so the challenge was: how do you break out of the clutter at the most cluttered time of the year? And how do you celebrate the occasion with consumers instead of simply giving them the obligatory ‘Happy New Year’ message?We decided not just to break out of the clutter, but instead, break out of the screen. Using a smart AR app, we turned a standard TV spot into an interactive TV spot that allow our two ambassadors to get into the minds and, quite literally, the homes of our customers. After all, Chinese New Year is the time when friends and families go to visit each other at their homes.We managed to send our ambassadors into over a million homes in the space of just 2 weeks. A seventh of the entire population got a personal greeting in their own homes and a traditional ‘Lucky Red Packet’ in the form of an e-coupon.Now that’s something to celebrate.