Cannes Lions

McPopsicles

TBWA\LISBOA, Lisbon / MCDONALD'S / 2016

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Digital Proof JPG
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Description

In Portugal when you think “Ice Cream” you imagine a popsicle. That´s why McDonald´s is not a preferred Ice Cream destination. But last Summer McDonald´s decided to turn things around and started a conversation with all popsicle lovers.

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