Cannes Lions
MITO, Budapest / MICROSOFT / 2014
Overview
Entries
Credits
Execution
We created the Co-poets microsite, that took a lot of research and energy to build, as all the content, text and design had to be an integral part of the original letters. The contemporary letters were designed in a way that the readers couldn't determine whether there was editing compared to the original texts.
Outcome
We have reached more than 100, 000 people in just 3 days with less than a 1500 EUR budget. Our microsite became an unofficial part of the national curriculum in many schools across Hungary.
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