Coca-Cola wanted to say thank you to those who make the world a
little happier.
We made a movie and invited them to star in it.

Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note.
The recipients were asked to take a photo wearing the shirt and upload it to WearableMovie.com.



There, hundreds of frames were pieced together to create The Wearable Movie.
It told the tale of two friends, and their dog, who do whatever it
takes to create happiness and put a smile on a pair of lips.

Nothing brings a smile to your face like a Coca-Cola. And our original animated film “Put On A Smile: A Wearable Movie” literally celebrates and tells this story. Our execution features two friends and their magic dog who notice a pair of lips. They try a series of antics and escapades in an attempt to make the lips happy and smile. After a series of failed attempts, the trio finally discover, that the Coke bottle and its contents are all that was ever needed to bring this smile to the lips.

In just a matter of weeks the world's first wearable movie was made! Happy people around the world shared the joy of Coca-cola one frame at a time, uploading photos of themselves, family and friends to our site and facebook.