Cannes Lions
McCANN WORLDGROUP, Mumbai / COCA-COLA / 2011
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Film opens on a regular guy who has just shifted into a new apartment. He notices a person’s shadow on the building opposite to his. As soon as the person in the shadow pops open a Coke, our regular guy uses shadow puppetry to get to the chilled Coke bottle. Finally the person in the shadow relents and comes out. As a bonus, the guy realizes that it’s a girl. As the camera starts to pull out we see the two chatting and cut to the baseline: Coke khule toh baat Chale (when a Coke opens, so do possibilities). Coke. Open happiness.
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