Coca-Cola believes that football should be a space of inclusion, erasing borders and making the planet a better place. In the year of the FIFA World Cup, the brand wanted to send a message of coexistence to Colombia, a country where in 2013, 13 people were killed amid clashes between major football gangs.

We took the same colors that divided fans, and use them to unite them. At football stadiums, we placed special Coca-Cola vending machines that would give out two free cans of Coke with one condition: Rival fans had to hug in front of the machines. When fans hugged, the machines scanned their team shirts and produced exclusively decorated cans of Coke for them. Each can had a special design that combined the colors of the opposing teams at the match.

Fans of came together in stadiums across Colombia and even the leaders of major football gangs joined.This message spread with the support of sports journalists who also participated in the campaign and reached the whole country.

The Matching Can allowed Coca-Cola to become the perfect excuse to unite the most bitter rivals. Being one of the sponsors of the FIFA World Cup, Coca-Cola believes that football should be a space of inclusion, erasing borders and making the planet a better place.

Hundreds of fans of 16 First Division football teams came together in stadiums across Colombia. And a historic event took place: The leaders of major football gangs joined and invited their more than 45,000 members to enjoy football together in peace.

This message spread throughout the country with the support of sports journalists who also participate in the campaign and reached over 8 million Colombians through free press across different media.