Cannes Lions
VINIZIUS Y&R, Barcelona / DANONE / 2016
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A farmer rises before dawn. He goes to the kitchen and grabs an Actimel out of the fridge. Suddenly we hear the first riff of Walk this way and our farmer is overtaken by the feeling of Aerosmith. He sets off strutting his stuff across the courtyard. It's tough work. It's cold. But our farmer channels the spirit of Aerosmith and it seems possible to take on anything that the day throws at him. He´s the Stay Strong attitude.
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