Cannes Lions

COCA-COLA

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / COCA-COLA / 2009

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Overview

Entries

Credits

Overview

Execution

The Solution:A playful game called Magic Coke Bottle that answers all your questions about life, love and everything else. The Magic Coke Bottle always answers with the positivity associated with Coke. And of course it uses the delicious caramel liquid so you can’t help craving a Coke by the time you’re through.

How it works:You’re presented with the bottle. You ask it a question.

Then you shake the bottle and pop the cap.Voila! Everything you needed to know is answered.

Outcome

The Results:Over 140,000 downloads in the first two weeks after launch.By 1 March 2009 it had over 400,000 downloads.The application reached "The Top 10" in 5 different markets (including Japan and Italy) through the iTunes Store.The Magic Coke Bottle really was magic.

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