To develop a big idea to embrace the brand spirit, 'Friendship'.

Keep going at it, and try something different. Which we did. We got hold of Jonathan Mak, the student who came up with the brilliant, iconic Apple logo with the face of Steve Jobs in it.

When it first appeared, the news was immediately picked up by most of the major websites in China and around the world.

To the day we submitted this entry, we have a total of 50 websites publishing articles about this piece of work - it has generated tremendous buzz inside and outside of China.