The Pioneer was a bespoke native app built in HTML5 and wrapped using PhoneGap.

It was then deployed to Coca-Cola Enterprise's App Store, where employees could access the download and begin to play and learn at will via their company device.

The game was built to encourage bite-size learning and playing, to work around the employee's job demands and fit inside their busy schedule.

The game was downloaded by nearly 30% of the entire GB Field Sales Team

43% of all games played occurred outside of regular office hours

4979 Games played during the first 7 days post launch

Percentage of correctly answered questions went from 72% to 83%

The game was so well received in the business that a multi-player version was commissioned as one of the centrepieces of the Annual Field Sales Conference.