More and more these days, brands are generating clever content to better connect with consumers. Our challange was to come up with an outstanding idea to highlight the benefit of our product and to make it highly visible to our audience.

We created a unique experience in which the rehydrating benefit of our Powerade formula was the main focus. 4 sports, 4 referees, 4 scoreboards. And most importantly, 4 times more hydration, since players were being hydrated at halftime with Powerade ION4.

4 weekends. 48 matches. 942 players.

The unique event caused such a sensation that TV sports channels such as Fox Sports and ESPN covered it.