Cannes Lions
NEXUS INTERACTIVE ARTS, London / COCA-COLA / 2012
Overview
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CASCADA is a giant digital waterfall that wants to play with you. The more you interact with it, the more colourful and animated it becomes!Developed over 8 months, CASCADA is a real-time generated waterfall that responds with plausible liquid physics to your presence. As you play in its flow, the liquid flows around your silhouette and colour and animation flood the giant 16M bespoke screen.
CASCADA was unveiled in Quito, Ecuador on Nov 17th 2011. This is the launch and Coca-Cola have further plans for activation and touring across latin american markets.
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