Cannes Lions

COCA-COLA

LEO BURNETT BUDAPEST / COCA-COLA / 2009

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Presentation Image

Overview

Entries

Credits

Overview

Execution

The execution:Table football is one of the most liked socializing games in pubs, bars, workplaces, schools, and clubs with few rules. But there is one rule since the beginning: only four people can play the game. In order to show the target people that there are zero limits and rules we invented the new breed of the game: the Zero foosball which has 3 sides to accommodate 6 friends.

Outcome

The results:Zero foosball debuted on the most popular Hungarian music festivals.We managed to invent a unique ambient medium, which not only transferred clearly the brand essence, but provided a surface where every player spent at least 15 intense and joyful minutes with the brand.

It created excitement for more than 520 000 people on the spot, and the word of mouth even doubled the reach. The new phenomenon quickly spread on the target group’s most visited sites. And the festivals already indicated their interest for the Zero foosball for the upcoming year.All this with Zero media cost.

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