Cannes Lions
MARCEL, Paris / COCA-COLA / 2006
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A djembe player make dance the crowd on a sunny square. Suddenly, the top of his djembe tears off. Music stops. Everybody is so disappointed. The musician has a sip of Coca Cola. He then begins to use his body to make music, beating his bare chest.The party starts again. Coca Cola : The Coke effect.
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