Airports can zapped out the Christmas spirit, with the long check-in process, longer security lines and even the long boarding procedures. We decided to turn this tedious experience.As people checked into their flight, they received a VivaAerobus brochure promoting new flights to the North Pole. Travelers being skeptical didn't questioned the brochure’s claim to making this flight the maiden voyage to the North Pole.

When passengers finally boarded the plane they began noticing that the attendant call button had been replaced with a red button that read, “wake up the magic.” This way, people relived a familiar story that rekindled their Christmas spirit as the pilot Santa came out to greet the cabin while the plane was up on the air, flight attendance walked the aisles and gave away gifts, food and Coke products. Hard not to be emotionally moved when your childhood fantasy comes true.

A video captured the entire holiday flight and was then uploaded on YouTube. Within days, it garnered 93,500 views and more than 600 likes. The video was also shared on Facebook earning additional coverage including 700 likes and more than 126,000 views by the first week. There was no traditional media support for this execution, just earned media from those who wanted to share the experience with their social network.

People applauded Coca-Cola’s imaginative way of spreading and WAKING UP THE MAGIC OF CHRISTMAS, many have inquired if they could sign up for the next North Pole bound flight.