The banner is part of the Fanta Bamboocha strategy - the idea behind the banner: become the world champion of spoon throwing. The surprising platform demonstrates the idea of being able to throw so far that the spoon flies across multiple websites frontiers and web-borders can’t hold you back.

Objectives: The banners aim is not only to position Fanta as the brand for the target group, but bring to life the Fanta-brand philosophy in a different and unexpected way.

Target group: Fanta addresses young people from the age of 14 to 19 year olds who live by the motto: 'Fanta – totally orange'.