Cannes Lions
McCANN MADRID, Madrid / COCA-COLA / 2015
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Caffeine-free Coca-Cola Zero puts itself in the place of parents with young children. If there is one thing all the parents in the world agree on it is how much they enjoy that marvellous moment at the end of the day when the kids finally fall asleep. The moment parents have to themselves. To be able to do what they’ve been wanting to do all day but haven’t had the chance. But time goes very quickly, so get organized and concentrate all that activity in a short while, because in the end, the inevitable will happen.
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