In the target markets for Bombay Sapphire of UK, US and Spain, consumers are increasingly exposed to branded entertainment across multiple channels especially over the past three years. Brands have found this medium to allow for new ways to connect with audience and experimented with long & short form content made specifically with Internet viewing. This coupled with rapid development of internet connected devices and platforms, audiences are channel and device neutral to be entertained so long as they can view content that is entertaining.

The challenge is to convert the viewer to a new source of entertainment, where they would usually entrust traditional sources of entertainment, such as film and TV brands. In instances, branded entertainment is simply a tactic employed in the current advertising paradigm, truly great examples are ones that can go beyond branded assets or videos, to create fans and passions, through characters, stories and experiences that are more than simple paid, earned or owned media.

The Script in its digital and physical form was key to engaging with audience for the Bombay Sapphire Imagination Series FIlm. The Script was available to download from the website & seeded onto pages targeting passionate film students, producers, makers, viewers & aficionados, where interacting with their coursework, passion projects or looking for entertainment. We had a series of video assets to engage with audiences throughout their engagement journey from merely interested to entering. The Script was also produced & placed in back of taxi's, on bus seats, cafes, where people were randomly able to come across the opportunity.

- Entries from 34 countries.

- 170,000 script downloads.

- USD $15Mill PR value generated.

- Commitment for Year 2, with key talent Geoffrey Fletcher committing again as well as Hollywood Oscar winner Adrien Brody as adding a actor ambassador to the program.