Cannes Lions

COCA-COLA BEAT STUDIO

GLUE, Bogota / COCA-COLA / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

In 2012 Coca-Cola and music producer Mark Ronson created a global anthem recording the sounds of Olympic sports to inspired young people to Move to the Beat ™ of London.

In Colombia, we needed to create a local version of the beat to get young people involved. So instead of looking for local DJ’s or producers, we granted this task to our most valuable music experts, YOUNG CONSUMERS.

All they had to do was to create an Olympic beat using sport sounds and Coca-Cola products record a video and upload it to YouTube.

The video with more views and likes would win a trip to London 2012

Outcome

1,099 videos uploaded to You Tube

448.451 views

402.478 new fans on Coca-Cola’s FB Fanpage

Brand Levels:

Brand Love Score +8%

For someone like me +3%

Favorite Brand Across Category +4%

Similar Campaigns

12 items

Shortlisted Cannes Lions
Open

750MPH, London

Open

2020, COCA-COLA

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