Spikes Asia

Coca-Cola Chinese New Year Real Magic

OGILVY, Shanghai / COCA-COLA / 2022

Awards:

1 Shortlisted Spikes Asia
Film
Supporting Content
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To create a Chinese New Year film for Coke, we want to make the original music track “Chinese but international”, and “adrenalized but deeply emotional”, which means find the finding the right Chinese sounds to flavor the music track is the key.

After tried various combinations, we decided to mix the robust violin with various Chinese percussion instruments to highlight the adrenalized action scenes. The use of Chinese orchestral tools also wordlessly bolsters the emotional ending of the film.

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