Cannes Lions

Coca-Cola Contour 100 - Broken Glass Poster

TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / COCA-COLA / 2016

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Overview

Entries

Credits

OVERVIEW

Description

This poster was inspired by the original brief 100 years ago, for the bottle design to be so distinctive that it was recognizable even when broken. An added detail is that the fragments use part of the Coke script to form the number 100.

Execution

Digital illustration.

Outcome

The poster appeared at the High Museum in Atlanta along side 130 world-renowned artists, designers & illustrators celebrating the icons birthday. A limited edition book was published, Kiss the Past Hello: 100 Years of the Coca-Cola Contour Bottle, celebrating the history of the world’s most famous package.

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