We made it really easy for the first user to find a song and share it with a friend along with a little note. We used Youtubes Music API to search for music videos - the legal way.

The core idea was saved for the receiver though, who had to jump through some hoops.

We locked the shared song and potential prizes behind a virtual door, that could only be unlocked with the Coca-Cola contour bottle! In order to listen to the song you needed to find a contour bottle, point your phone's camera at it and voila the song and mobile scratch card unlocked. This was done using innovative image recognition software that scanned the bottle directly in the mobile browser - we haven't seen that before!

More than 10.000 users actively engaged with the web app and the campaign got more than 20 mio views and 5.5 mio unique views in 6 weeks in Denmark alone (population 6 mio).

-More than 4500 users shared a song.

-An astounding 66% of the users actually unlocked their song by scanning a contour bottle.

-2000 people used the scratch card in hopes of winning the Coca-Cola merchandise.