Cannes Lions

COCA-COLA LIGHT

FARGO FILM, Milan / COCA-COLA / 2008

Film
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Description

A girl is coming out from a shop drinking her Coca-Cola Light. A man unintentionally bumps into her. The woman meets the man again at the traffic lights and she notices that he is calling a cab. The cab stops a bit further on and they compete to reach it. The girl wins; she opens the door but lets the competitor get into the car. Spontaneity and self confidence are the characteristics of people drinking Coca-Cola Light.

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