Cannes Lions
IVITY BRAND CORP, Lisbon / COCA-COLA / 2010
Overview
Entries
Credits
Execution
For a more beautiful world, Coca-Cola Light engaged itself with a prettier package and then, to spread the beauty, invited people to exchange their awkward objects for a Coca-Cola Light.
Outcome
100% increase as favorite brand amongst Coca-Cola Light consumers10% increase on purchase intention10% sales growth in Hypermarkets
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