Cannes Lions
ACADEMY FILMS, London / COCA-COLA / 2023
Overview
Entries
Credits
Background
The task was to create a new expression of Coca-Cola’s successful ‘Real Magic’ platform and to do this in a way that only their brand can.
Coca-Cola identified that we all have a slump in the afternoon (usually post lunch) so how do we convince our Gen Z target audience that a chilled Coca Cola gives them the ultimate refreshing physical and emotional uplift when they are struggling and need it most?
Execution
Action and camera choreography, parallel storytelling, prosthetics, costuming, ship building (!) and knowledge a multitude of different animation and post elements, all required a wide range of skills and ingenuity to combine the elements into a coherent piece.
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