What can you do with an absolutely unique wine? How do you make sense of a wine that was complete madness?

LOCO was the perfect name for this wine made in Méntrida with white Grenache. To intensify its uniqueness, we stayed away from the normal label and we altered the Loco concept to create something more sophisticated: a straight jacket.

The natural materials, cotton and leather, that we used allowed us to convey the quality of the wine as well as provide a nice feeling to the touch.

Another characteristic of this “label” is that you can take it off to chill the wine in a bucket of ice and then put it back on to serve the wine. To finish off the idea, we created a package for 3 bottles that imitates a typical padded cell for the insane.

Another characteristic of this “label” is that you can take it off to chill the wine in a bucket of ice and then put it back on to serve the wine. To finish off the idea, we created a package for 3 bottles that imitates a typical padded cell for the insane.