For almost 100 years, the Coca-Cola polar bear has been the face of many iconic winter campaigns worldwide. However, the polar bears have only ever been shown in the company of other polar bears. This observation has served as an opportunity to send a powerful message about diversity and demonstrating Coca-Cola’s corporate social responsibility. For the first time in the brands’ history the iconic Coca-Cola polar bear is joined by bears from other origins: a black bear, a brown bear and a panda bear. We celebrate diversity and unity in a charming way by showing all the different bears sharing Coca-Cola, a product available in every corner of the globe.