Cannes Lions

COCA-COLA ZERO

FP7 / CAI, Cairo / COCA-COLA / 2009

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Egyptians, in general, love to exaggerate and make up things.

When they don't know they just can't shut up. They'd much rather make up stories than admit they don't know.

For this campaign we went around asking real people what they thought of Coke Zero. We did over 60 interviews and aired the best 10.

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