We started with a simple idea: 1 video, 18 main segments, 27 different voice overs and 188 unique texts. What we've done was to utilise in depth segmentation to deliver the related message to our target audience. For example if the user is a game fan, we conveyed our message with narrating a story about gaming. Same happened for the fashion lovers, music fans or sport fans. We created a diversity of content focusing on Coca-Cola Zero's TV commercial and made it possible to individualise our message.

As a result, we made it possible to customise Coca-Cola Zero's unique message. With the unique reach block model, we connected with 117,629,000 users, with gaining 36,875,313 million impressions. On top of that, we created a unique model by creating the most personified TV ads on social arena.