Describe the objective of the promotion.I+Drink is a new brand ready to experiment and innovate and offer the results in the form ofcocktails - both new and classical, appetisingly well-mixed and served up; a new concept in cocktails which aims to instil a new culture of respectable social drinking in Spain and whichwants to showcase its products and services (premises, catering service, training courses andtasting sessions) through a new website.

We took advantage of the spontaneity of the social networks to develop new recipes in realtime, filled with originality and innovation. These recipes were made from the 50 million dailytweets and we managed to obtain fresh, surprising, brief and good stories. Just like a goodcocktail. The campaign allowed users to get involved in a continuous and active experience assurprising as its cocktails.

In just two weeks:More than 60,000 cocktails generated.More than 30,000 visits to the website.More than 100,000 tweets used.