Cannes Lions

COFFEE

DUVAL GUILLAUME BRUSSELS, Brussels / DOUWE EGBERTS / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

3. Take the new word “foccee” (or “fokkie” in Dutch) and make it the star in a funny radio saga for the coffee brand Douwe Egberts.4. Make the radio commercials so funny that people start using the word in their daily lives. People used the word “fokkie” in real life, in restaurants, bars, on Twitter and Facebook. Even radio hosts showed they were fan of “fokkie” on a regular basis.5. Build a website where people can sign a petition to get this new word in the dictionary.

Outcome

We're hoping to get the new word in the new edition of the Dutch dictionary.

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