A new soft-drink. Brewed with malt and fruit for a unique flavour that is ideally suited for adults. We are a grown-up soft-drink and so reject the fizzy, bright, childish world of other soft drinks.

The creative idea is based on positive tension – the anticipation that precedes something unusual or exciting. We call this 'Something's Brewing'.

The launch TV execution takes place in a strange diner, where a disparate group of people have gathered. We don't know what they are waiting for, we don't know why they are waiting, but something is brewing; Fayrouz is coming.