Cannes Lions

COFFEE

MRM PARTNERS, Paris / NESPRESSO / 2004

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Strategy: Give members a 'taste' of the region’s soul by linking the coffee’s new flavours to the country of origin. The illustrator Christophe Merlin went on a journey to share a travel book infused with the richness of Costa Rica.

Mailing: The client breaks the seal to unlock the richness of the country of origin and reveal the itinerary which leads to the coffee itself. An elegant invitation card and an order form fall on the table ... a series of detachable postcards invite the club member on a journey through the colours and textures captured by Christophe Merlin.

Outcome

Strong points:·The voyage continues simultaneously through all communication channels (mailing, specific website, exhibition in the Nespresso Boutiques, a specific Tarrazu cup). Results:Well received by Club Members.Good coherence of all communication channel.

Similar Campaigns

12 items

Shortlisted Cannes Lions
I See Coke

VML, New york

I See Coke

2024, COCA-COLA

(opens in a new tab)