Following the success of "What Else?" launched in 2006, here comes the saga follow up: "George Who?". The ingredients remain the same, i.e. a worldwide star, not used in the usual way as the brand ambassador but used as a foil. A perfect affinity between the brand values and George Clooney. The star is definitely not who we think it is…In this saga, George Clooney accepts with a lot of humility the superiority of the sensory experience of Nespresso to the importance of his own celebrity.