Cannes Lions

The Quest

McCANN PARIS, Clichy / NESPRESSO / 2018

Film
Supporting Images
Supporting Images

Overview

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Overview

Description

“The Quest” celebrates Nespresso’s commitment to sustainability as well as their continuous quest to produce excellent coffee.

The revelation “The Dream of Life” by English philosopher and writer Alan Watts perfectly encompasses this philosophy. It was used as a backbone for the film to tell the stories of three people whose destinies intersect: a coffee producer and his family, an engineer and a customer who travels between a Nespresso boutique and her Parisian apartment. Their distinct but intertwining universes come together through seemingly separate endeavors which leads to the catharsis of savoring the perfect cup of Nespresso.

Although “The Quest” - through its aesthetics adopts a tone close to a documentary - minimalist and unassuming - it still strongly conveys a sense of otherworldliness and wonder - to create a surreal state associated with profound dreams and visions.

What was once a dream, now becomes reality.

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