DM MONP CouponLow value MONP coupon, set at 20% off RRP. Target response rate of 5% coupon redemption. Exceeded by nearly 160%, with 7.9% of coupons redeemed.

The database was essentially cold, with the majority not having been contacted for 6+ months.DM Website VisitsThe other measure of success was the number of respondents visiting the website, on the day that the DM landed we achieved 2,000 attributable site visits (7% of the database)Experiential 10 days of national shopping centre activityover 24,000 consumers sampled with full cupsover 30,000 samples deliveredEstablished an email database