This ad promotes the ‘New Telve’, the predecessor of ‘Telve’ the first Turkish Coffee Machine in the world. This new version of the coffee machine uses a new technology which simulates the traditional way of making coffee on the stove. It can make coffee 6 cups of coffee simultaneously and a water tank to be filled every 20 cups. The older version could make less cups with a smaller tank.

We wanted to shoot a short movie to tell the traditional coffee ceremony and the salty coffee ritual with the aim of bringing joy and happiness to the people who watch.

Many guests are invited to the ‘Parents meeting ceremony’ and many cups of Turkish coffee are served. Many people buy the Telve Turkish coffee maker for this occasion as the classic and manual way of preparing the Turkish coffee can take 4 or 5 minutes. This Telve is a life saver on this occasion. While it is not the main reason to buy it, this ritual and ceremony is part of every family in Turkey. We decided to use this special occasion to tell the young couple’s story and the ‘Telve’ as a part of every Turkish person's life. By doing so we covered our 2 main target audiences. Both young couples and older audiences who might want to renew their older Telve machine.

Our aim was to produce a well-crafted cinematic short movie. To get the best and credible results, we worked with Turkey’s top 2 actors with a rich repertoire in theatre productions. To complete our cinematic experience, we chose an international award film director. This 8-minute-long short movie included suspenseful, comic and touching moments known to every Turkish person.

We released our film in December which is considered as the most competitive month of the year, however we were at the top of YouTube Ads Leaderboard ranking. Regarding Brandlift scores, we were three times better than the benchmark with the Ad Recall score of %64,70. Our Brand Interest Score was measured as %144,5.

During our campaign, we had 240M impressions, 21.4M views and 61.3M reaches.

Although a commercial video of 8 minutes long can be considered as a long one, according to the average view metrics, our video was three times more successful than the other videos over one minute. %20 of our viewers watched our video till the end. Our Consideration score which was %13,00 was up to %50 better than the benchmark.