The coffee mug created great positive rub-off on the brand image with consumers. It also served as a trigger for purchase of the coffee makers, in a non-intrusive manner. Customers enjoyed the novelty of having an object that was functional, fun, interactive as well.Post the introduction of the mugs, sale went up by about 6% in the first month, and continues to show an upward trend. It is also serving as a pull factor, for more people to sample the product on shop floors and trade fairs where it has been exhibited.