Cannes Lions

GILLETTE RAZOR

CONTRAPUNTO BBDO, Madrid / PROCTER & GAMBLE / 2010

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We created the “Sandpaper Man SOS Foundation”, an organisation that informed about the problems caused by a 3-day beard on relationships between men and women. In order to make this syndrome, its consequences and solutions public, “The Sandpaper Man SOS Foundation” spread this documentary.

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