Cannes Lions
SAATCHI & SAATCHI GREAT WAL ADVERTISING CO LTD, Guangzhou / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
To simulate the Chinese black hair as a tailor-made golf mat, along with the small golf ball as simulation of dandruff, the players can experience the efficiency of dandruff removal by the product.
Outcome
With this direct interaction, we successfully delivered the benefit to the high profile consumers. Over 2,200 people made enquiries and requested to keep the mats. And RMB 22,000 sales were generated by this promotion.
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